Microsoft Clarity, a free web analytics tool is out of beta and available to help website owners to improve their user experiences. Microsoft Clarity provides session replays, visual heatmaps, insights and a dashboard to the website owners to make their website work better for the customers.

Microsoft Clarity provides an overview of number of users interacting with your website, navigating, scrolled up and down on a page, average page duration and so on.

Heatmaps:

The tool shows actionable data through clickmaps, which part on the page visitors are interacting the most, while scrollmaps show whether your visitors are seeing the content what’s important.

Session Playback:

Clarity provides designers and site owners to view session recordings to examine user behavior to make data-driven decision to design better website.

Filtering mechanisms:

Microsoft Clarity uses machine learning to discover “rage clicks”, “dead clicks” and “excessive scrolling” in dashboard, heatmaps and sessions recordings.

Rage clicks are a behavioral pattern where a user repeatedly clicks on a portion of the page that they think there is a hyperlink, but there actually isn’t. These repeated clicks may help you identify that UI components aren’t working how they should and indicating non-intuitive parts of the page.

As driving traffic to the website is the main objective for Search Engine Optimization and it not helps you meet the business goals if users can not find what they are looking for. Clarity web analytics tool designed to identify the portions of the pages get least and most engagement can help you improve the user experience.